This new location gives Affinity the opportunity to fully focus on the corporate apparel and PPE marketplace, to become the industry’s leading provider within the mid-market sector in North America. “As part of the Mi Hub family of brands, this development allows us to expand our global footprint and better service our clients with 2-day ground shipping to 75% of the US Population. “We are a growing, stable company that is delighted to invest in this state-of-the-art manufacturing and distribution center,” said Senior Vice President Gregg Mischner. headquarters in Indiana hosts an ideal transportation network and is within proximity to UPS World Port at Louisville international and FedEx Main Distribution at Memphis International. The new facility has on-site embroidery and alterations with die-cut, heat transfer capabilities, sublimated patches, spot sublimation, digital fusion, state of the art laser engraving and much more. However, the new logo and brand evolution are just a small part of Affinity’s strategic development plan, as the company has invested over $11.5 million to lease and equip a new 100,000+-square-foot space in Jeffersonville, Indiana, which will also see them merge their facilities in Texas and Kentucky into the Jeffersonville location, which will serve as their new headquarters. The logo is a key part of Affinity’s creative direction and the brand identity will help to establish a contemporary, corporate image that is recognized worldwide. The primary brand color is a warm blue that reflects the core characteristics of Affinity: confident, secure, trusted, progressive, calm, successful, responsible and authoritative. The newly designed logo and brand identity encapsulates a sewing needle and thread within the A of Affinity to represent the corporate apparel industry. Over the last six months, the Affinity team has been working on the brand positioning and have refreshed the look and feel of the elements that will be used in their marketing collateral such as a new website and sales literature. Following the acquisition of Affinity Apparel in October 2020, the Mi Hub management team is delighted to announce the relaunch of the Affinity brand, with a completely fresh look and a new state of the art HQ, manufacturing and global distribution center.
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